I receive so many questions about how to start an SEO campaign? Where to start my SEO campaign? Some of the people already own a website and they wanted to start SEO campaign to get the desired results for their web business. You might get a lot of suggestions hire an SEO company or a freelancer to start. And if you have some knowledge about SEO and you want to do it yourself, just keep the simple points in your mind. Even you do not have to hire expensive SEO companies to do optimization on your websites, but if you have a good budget hire a good SEO.
Keep it Simple KISS SEO
When you start doing optimization do not go for big things, if you start with simple tasks first it would be very helpful. In other words, use the KISS formula to keep everything simple, some of the companies create some aggressive campaigns or some campaign which require extra; they are actually trying to get a customer.
Research Your Keywords
First of all research your keywords, what is your niche? If you have purchased the domain or you have a website already, look for your niche and keywords. Use some tools to research the keywords Google AdWords tools is best and you can also use Google Trends to see the search popularity. If you are purchasing a domain, go for keyword rich domain after defining your keywords.
Set 301 Permanent Redirect
If you are moving to a new domain set a 301 permanent redirect on your old domain, it will help you to keep the rankings. If you use 301 permanent redirect it is Google friendly and start link building on new domain. You can also set a 301 redirect on some of the keyword rich domains as well to get the advantage.
Set the Title and Description
If you have decided the keywords and domain name for your website, it is the time to set them properly on your website. The title of your website is the first thing that crawler read and it is the most important thing to rank good if you use keywords wisely. If you set up your home page title with your keywords it will help you rank good. For example, you can use “Primary Keyword – Your Company Name,” it will be a good combination.
The second most important part is the description of your website, Google show the description as a snippet in search results. Using a unique Meta description for each page can help you rank better in search engines. If you use the same keyword which was used in title can help you rank good.
Use Unique and Fresh Content
Search engines love unique and fresh content, if you want to rank high always use good content for your website. Your home page should have the relevant content and it should be 500 words long. If your content is too short, it might not be attractive do not use too long or too short content on each page.
Start Getting Good Back Links
When you start your link building campaign try to build links on good websites with high page rank. If you get a link back from a high pr page it will be good, but make sure all links are do follow. Use your keywords wisely in anchor text while doing link building, so that you get rankings with those keywords.
Set Robots.txt File
It is not necessary to have robots.txt file, but if you set up a robots.txt file it will help the old crawlers to search your website. Check for any errors in the file before you upload it your server; it will help you get more crawlers on your website.
Monitor Website and Rankings
After setting up all the things, install Google Analytics or any other tracking tool to monitor your website statistics and rankings. You can focus on things where you are getting most of your traffic. If you do everything right you will get the good rankings in a few months.
These tips will surely help you in starting your own SEO campaign if you do all the things step-by-step and keeping in mind the KISS formula, you will get good rankings. You do not need to go ahead on something else if you follow proper guidelines.