How to Optimize the HTML Title Tag for SEO

The HTML title tag may show in search results. Are yours optimized?

When writing web content for a blog post, landing page, or web page, you’ll want to optimize the title tag for SEO. A well crafted title tag can help improve search rankings for your targeted keyword phrases.

The title tag is important for SEO because it often shows in the search results as the link that you click on. So, you want this title to include search keywords and also tell web searchers what your article is about.

What is the title tag on web pages?

In addition to the HTML H1 heading tag that is visible to users as a page heading, all web pages have a <title> tag that is visible in search engine results and in the title bar and tabs of your browser. This title tag is separate from the H1 tag and must be specified for each web page and article you write.

Some websites and content management systems will use the H1 tag or article title as your title tag.

Tips on optimizing the title tag for SEO

For best results, you should use your focus keyword phrase at the very beginning of the title tag text and add more descriptive words after that.

You have up to 60 to 70 meaningful characters so use them. Search engines generally ignore characters after this point, so overly long title tags are not better for SEO. As with the H1 tag, keep the title tag succinct, put important words first, and include geographic keywords where appropriate.

Finally, don’t use a lot of punctuation for the HTML <title>. The browsers may display it incorrectly and it may confuse search engines. Commas, vertical bars, and dashes are okay. Quote marks and ampersands often don’t translate well in title tags.

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